3 tour campaigns
Isle of Wight, Brighton Beach and Bournemouth Beach results across the named Meta ad sets.
Selected business results
Different goals. Clear, accountable outcomes.
Campaigns were structured around the business objective ticket sales and traffic, profile growth, recruitment, awareness or service enquiries.
346K+ exposure
106,303 Instagram views plus 240,479 TikTok impressions in the Jan–Apr reports.
226 visits
Instagram profile visits from three service campaigns launched on 8 May.
End-to-end delivery
More than ad setup.
Each campaign is connected to the content, audience, budget and reporting needed to improve performance over time.
Campaign strategy
Objective, offer, platform and customer journey planning.
Creative production
Reels, graphics, copy and calls to action designed for paid social.
Audience targeting
Location, interest and intent-based audience structures.
Optimisation
Budget control, creative testing and performance monitoring.
Reporting
Clear summaries of spend, reach, clicks, CPC, CTR and growth.
Campaign evidence · newest first
Paid social campaign work.
Business names, dates and results are taken from the supplied campaign screenshots and reports. Click any screenshot to inspect it at full size.
4 August 2026
Click N Fly — Tourism Campaign Account
Meta Ads Manager · All 16 visible ad sets
4,609total link clicks
£0.14weighted cost per link click
198,368total impressions
£642.57total visible spend
Isle of Wight
4 named ad sets · 2 active on 4 August
2,005link clicks67,956impressions£201.12spend£0.10 · 2.95%CPC · link CTR
Brighton Beach
3 named ad sets · all off on 4 August
1,057link clicks59,991impressions£199.28spend£0.19 · 1.76%CPC · link CTR
Bournemouth Beach
5 named ad sets · all off on 4 August
484link clicks21,595impressions£81.02spend£0.17 · 2.24%CPC · link CTR
Other visible ad sets
3 New Leads rows + 1 Eid Shopping row
1,063link clicks48,826impressions£161.15spend£0.15 · 2.18%CPC · link CTR
Complete Ads Manager data
Every row and metric visible in the supplied Click N Fly screenshot.
Account view updated 4 August 2026
| Status | Ad set | Reach | Spend | Schedule | Impressions | CPM | Link clicks | CPC (link) | Link CTR | Clicks (all) | CTR (all) | CPC (all) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Active | Isle of wight ad set 3 | 26,182 | £95.60 | 30 Jul 2026–Ongoing | 34,115 | £2.80 | 964 | £0.10 | 2.83% | 2,777 | 8.14% | £0.03 |
| Off | New Leads ad set | 20,099 | £78.22 | 22 Jul 2026–Ongoing | 27,206 | £2.88 | 585 | £0.13 | 2.15% | 1,477 | 5.43% | £0.05 |
| Off | Brighton Leads ad set 2 | 12,290 | £55.39 | 20 Jul 2026–Ongoing | 17,609 | £3.15 | 260 | £0.21 | 1.48% | 599 | 3.40% | £0.09 |
| Off | New Leads ad set | 9,387 | £36.92 | 3 Jul 2026–Ongoing | 12,117 | £3.05 | 316 | £0.12 | 2.61% | 772 | 6.37% | £0.05 |
| Active | Isle of wight Leads ad set 4 | 23,978 | £92.82 | 30 Jul 2026–Ongoing | 30,389 | £3.05 | 930 | £0.10 | 3.06% | 2,845 | 9.36% | £0.03 |
| Off | Isle of wight ad set 2 | 847 | £3.14 | 30 Jul 2026–Ongoing | 897 | £3.50 | 31 | £0.10 | 3.46% | 84 | 9.36% | £0.04 |
| Off | Isle of wight Leads ad set | 2,235 | £9.56 | 30 Jul 2026–Ongoing | 2,555 | £3.74 | 80 | £0.12 | 3.13% | 186 | 7.28% | £0.05 |
| Off | Brighton Engagement ad set | 12,464 | £56.31 | 20 Jul 2026–Ongoing | 17,644 | £3.19 | 324 | £0.17 | 1.84% | 812 | 4.60% | £0.07 |
| Off | Brighton beach Leads ad set | 14,424 | £87.58 | 17 Jul 2026–Ongoing | 24,738 | £3.54 | 473 | £0.19 | 1.91% | 1,073 | 4.34% | £0.08 |
| Off | Bournemouth 2 Leads ad set | 1,178 | £4.91 | 4 Jul 2026–Ongoing | 1,289 | £3.81 | 24 | £0.20 | 1.86% | 53 | 4.11% | £0.09 |
| Off | Bournemouth Leads ad set 2 | 219 | £0.60 | 4 Jul 2026–Ongoing | 224 | £2.68 | 3 | £0.20 | 1.34% | 16 | 7.14% | £0.04 |
| Off | Bournemouth Leads ad set | 11,386 | £53.26 | 2 Jul 2026–Ongoing | 15,569 | £3.42 | 377 | £0.14 | 2.42% | 1,004 | 6.45% | £0.05 |
| Off | New Leads ad set | 2,848 | £24.30 | 3 Jun 2026–Ongoing | 3,902 | £6.23 | 60 | £0.41 | 1.54% | 252 | 6.46% | £0.10 |
| Off | Bournemouth Beach trip 2 ad set | 2,012 | £12.45 | 2 Jun 2026–Ongoing | 2,533 | £4.92 | 56 | £0.22 | 2.21% | 203 | 8.01% | £0.06 |
| Off | Bournemouth Beach Trip ad set | 1,355 | £9.80 | 1 Jun 2026–Ongoing | 1,980 | £4.95 | 24 | £0.41 | 1.21% | 151 | 7.63% | £0.06 |
| Off | Eid Shopping ad set | 3,320 | £21.71 | 16 May 2026–Ongoing | 5,601 | £3.88 | 102 | £0.21 | 1.82% | 445 | 7.95% | £0.05 |
| 16 rows | Calculated totals / weighted rates | 144,224* | £642.57 | — | 198,368 | £3.24 | 4,609 | £0.14 | 2.32% | 12,749 | 6.43% | £0.05 |
*Reach is the sum of the 16 displayed ad-set rows, not deduplicated account reach. Rate totals are calculated from the displayed spend, impressions and clicks. The two active Isle of Wight rows alone delivered 1,894 link clicks, 64,504 impressions and £188.42 spend.
1–2 July 2026
Bournemouth Beach Trip
Green Metro Coaches × Click N Fly · Instagram and traffic campaign
118Instagram profile visits
70destination clicks
13,888visible video views
£54.24combined visible spend
11 May 2026
Green Metro Coaches — Traffic tests
TikTok Ads · Traffic and video-view performance
253destination clicks
112,583impressions
112,228video views
£141.07combined spend
8 May 2026
Green Metro Coaches — Link clicks
Instagram boosted reels · Website traffic
897link clicks
21,919views
£96.87visible spend
~£0.11cost per link click
8 May 2026
Green Metro Cars — Profile growth
Instagram boosted reels · Profile visits
226profile visits
9,308views
£89.20visible spend
~£0.39cost per visit
15 April 2026
Green Metro Coaches — Ads audit
Instagram + TikTok · Cross-platform reporting
£988.34combined report spend
346,782views / impressions
1,902reported platform clicks
23campaigns reviewed
29 March 2026
53-Passenger Multi-Route Trip
Green Metro Coaches · Instagram boosted reel
54link clicks
£0.53cost per link click
3,341final reported views
40follows from ads
24 March 2026
Comfortable & Affordable Coach Hire
Green Metro Coaches · Instagram boosted reel
112link clicks
£0.45cost per link click
5,700views
91follows from ads
Performance documents
Clear reporting, not vanity metrics.
The reports consolidate visible campaign data into an executive summary, campaign breakdown, efficiency metrics and key highlights.
Instagram Ads Performance Report
19 January–14 April 2026 · 14 campaigns reviewed.
Download PDF report
Screenshots are arranged by campaign date, newest first. Related screens are grouped into one case study; the repeated 4 August table view is shown once.
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